Making an inference that someone needs your product simply because they're in a particular industry condemns your marketing program to waste and frustration. We can find people who have a genuine need, with MindReader.

The Lead Generator is a FREE online resource for finding qualified sales leads - contact with decision makers who need your company's products or services, and who want to talk with you about how you can help. It works just like a "dating site," but for businesses, and it's FREE! Click here to get started.

When is a lead not a Lead? When it's not qualified. If you're going to invest in B2B marketing, then you need to be able to compare the ROI for different promotional programs on an apples-to-apples basis. Otherwise, it's just "smoke and mirrors." Here's a tool that can help you understand your true cost-per-lead, and compare the ROI of different promotional strategies in an intellectually honest and financially sound manner: [more].

The Internet is full of vendors and so-called "experts" who'll show you how to post on LinkedIn and Facebook so that you can generate inbound traffic. But have you ever considered how long it takes for a Social Media Marketing strategy to work? (Think years, not months.) Or how expensive it really is? (Think millions of dollars, not thousands.) Or how risky it is? (Less than 1% of SMM strategies in the B2B market ever produce a profit.) Read The Economics of Social Media Marketing to find out what's really happening.

Is there a "gap" between where you are and where you want to be? Whether you have a stretch objective that you want to achieve, or are just looking to survive, JV/M can help you close your sales gap, and get you to where you want to be. At JV/M we can help you figure out where your opportunities are, and overcome your challenges - quickly and cost-effectively [more].

Channel partners such as manufacturers reps, VARs and distributors seem to provide an appealing way for you to get into new markets. But have you figured out yet that the only way they can do it is by encouraging you to cut your prices below that of your competition? They rarely bring you into new customers. And they require extremely high levels of expensive and time-consuming support. Did you really think they were just going to hand you the business for free? Find out how to Get More from Your Channel Partners without giving away the store.

With all the downsizing lately, there are literally millions of telemarketers looking for work. And as a result, many of them are willing to work on a pay-per-lead basis out of sheer desperation. But ask yourself: If they were any good, why would they have to work on the hope that you'll pay them? For that matter, do you really think a credible vendor would risk his own capital without an equity piece of your business? Are you kidding? Read what's really going on in The Pay-per-Lead Disaster-in-Waiting.

There's an axiom in marketing that says "All needs are always in some state of satisfaction." The implication is that, if you're going to increase your sales, someone else's sales are going to have to go down. Most businesses don't care, of course, but you should; not out of compassion, but because building market share is the single most effective business development strategy there is. [more]