Available White Papers and Publications Getting More Revenue from Your Channel Program The Pay-per-Lead Disaster-in-Waiting The Economics of Social Media Marketing in the B2B Market Is SEO a Scam? The Economics of B2B Telemarketing High Performance Market Opportunity Development Skill Deficiencies in the Telemarketer Candidate Pool How to Prosper in a Recession: Fire Your Low-Performing Salespeople What Causes Success? Recession-Proof Your Business The Most Powerful Weapon in Your Marketing Arsenal Business Owners of the World Unite! How To Calculate Your Cost-per-Lead Also: Cost-per-Lead Model now available! The Marketing Zombie Apocalypse The 3 Pillars of Successful B2B Sales and Marketing (and our obsession with Mindless Laundry Lists) Our Bedtime Stories 57% of the Purchase Decision Process Is Complete Before the Customer's First Engagement with Sales - NOT! How to Calculate your Return on Marketing Investment (ROMI) Aida Is Inbound Marketing Right for B2B? How to Compare Your Cost/Lead for Different Marketing Strategies Bootstrap Marketing
Available White Papers and Publications
Getting More Revenue from Your Channel Program The Pay-per-Lead Disaster-in-Waiting The Economics of Social Media Marketing in the B2B Market Is SEO a Scam? The Economics of B2B Telemarketing High Performance Market Opportunity Development Skill Deficiencies in the Telemarketer Candidate Pool How to Prosper in a Recession: Fire Your Low-Performing Salespeople What Causes Success? Recession-Proof Your Business The Most Powerful Weapon in Your Marketing Arsenal Business Owners of the World Unite! How To Calculate Your Cost-per-Lead Also: Cost-per-Lead Model now available! The Marketing Zombie Apocalypse The 3 Pillars of Successful B2B Sales and Marketing (and our obsession with Mindless Laundry Lists) Our Bedtime Stories 57% of the Purchase Decision Process Is Complete Before the Customer's First Engagement with Sales - NOT! How to Calculate your Return on Marketing Investment (ROMI) Aida Is Inbound Marketing Right for B2B? How to Compare Your Cost/Lead for Different Marketing Strategies Bootstrap Marketing
